TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing: concepts and strategies 
SN  - 0395974844 (Library edition)
PY  - 2000///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
N1  - Includes bibliographical references (p. G-21 to G-40) and indexes
ER  -