Media education assessment handbook / 
edited by William G.Christ. 
 - Mahwah, N.J. :  L. Erlbaum,  1997. 
 - xi, 364 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Defining media education / William G. Christ -- Integrated communication programs / William G. Christ...[et al.] -- Telecommunications programs / Peter Orlik and Ralph Donald -- Journalism and mass communication programs / Judy VanSlye Turk -- Distance learning / Kathy A. Krendl, Ron Warren and Kim A. Reid. Media literacy / Sherry Wulff -- Critical thinking / Henry Ruminski and William Hanks -- Media Writing / Seth Finn -- Information gathering / Alan M. Rubin and Rebecca B. Rubin -- Ethics / Margaret J. Haefner -- Production / Suzanne H. Williams and Norman J. Medoff -- Management / Barry L. Sherman -- Reporting and editing / Thomas Dickson -- Public relations / Dean Kruckeberg -- Advertising / Edd Applegate. 
<br/><br/><label>ISBN: </label>0805821856 
<br/><br/><label>LCCN: </label>96032296 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Study and teaching (Higher)--Evaluation.