TY  - BOOK
AU  - Barabba,Vincent P.
AU  - Zaltman,Gerald
TI  - Hearing the voice of the market: competitive advantage through creative use of market information 
SN  - 0875842410 (hard : acid free paper) :
PY  - 1991///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Decision making
KW  - Industrial management
KW  - Marketing research
KW  - Competition
N1  - Includes bibliographical references and index
ER  -