Organizational aspects of health communication campaigns :  what works? / 
Thomas E. Backer, Everett M. Rogers, editors. 
 - Newbury Park :  Sage Publications,  c1993. 
 - ix, 249 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0803949979 (cloth) 0803949987 (pbk.) 
<br/><br/><label>LCCN: </label>93014933 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media in health education--Case studies.<br/>Organizational effectiveness--Case studies.<br/>Mass media in health education--Case studies.--United States