Potter, Lester R. <br/><br/>
The communication plan:  the heart of strategic communication/ 
by Lester R. Potter. 
 - San Francisco, Calif.:  International Association of Business Communicators,  1997. 
 - 147 p.:  ill. ;  30 cm. 
 - IABC strategic communicator series. .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication planning.