Parmerlee, ,David <br/><br/>
Selecting the right products and services / 
David Parmerlee. 
 - Lincolnwood, IL :  NTC,  c1993. 
 - x,101 p. :  ill. ;  28 cm. 
 - AMA marketing toolbox .
<br/><br/><label>ISBN: </label>0844235776 (pbk.)  US＄19.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management - Date processing.<br/>Product management--Date processing.