The Reactive viewer : a review of research on audience reaction measurement / Barrie Gunter and Mallory Wober.
Material type:
TextLanguage: English Publisher: London : Jon Libbey & Company, c1992Description: v, 119 p. 25 cmISBN: 086196358X (cl.)Subject(s): Television viewers -- Great Britain -- Research | Television programs -- Great Britain -- Public opinion | Public opinion -- Great Britain
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 302.2345 Gu 1992 (Browse shelf) | Available | E023878 |
Total holds: 0
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