世新大學圖書館

Includes bibliographical references (pages 279-302) and index.

Why media distribution matters: a critical interlude -- Tracing the path: how news video reaches online viewers. Mapping sociotechnical systems that deliver media ; To turn it on and have it play: the MSNBC.com video player ; Clip & share: engineering for the conversation economy -- Out of one, many. Breaking apart the monolith: considering contemporary media organizations ; Friends of mine, friends of theirs: the origins of Newsvine ; Different things to different people: Newsvine and MSNBC.com ; If we're not online, we don't exist: 'The Rachel Maddow Show' builds a web presence ; The Maddow Blog is born -- Mass reach and mass media. One size does not fit all: heterogeneous audiences and proliferating brands ; One size does fit all: engineering flexible architectures ; Mass reach with and without mass media -- Conclusion.

"An important but largely unseen group maintains the online distribution channels for television news programming. Using fieldwork and exclusive interviews within MSNBC, Joshua A. Braun uncovers and explains how online distribution networks are forged and how the work of maintaining them has rapidly become central to the media landscape."--Cover.