世新大學圖書館

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Brands and branding / Stephen Brown.

By: Brown, Stephen, 1955 March 23- [author]Material type: TextTextPublisher: Los Angeles London SAGE 2016Copyright date: 2016Description: xi, 282 pages ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781473919525 (pbk); 1473919525 (pbk); 9781473919518 (hbk); 1473919517 (hbk)Subject(s): Branding (Marketing) | Brand name products | Brand name products
Contents:
The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale
Summary: This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands
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Item type Current location Collection Call number Status Date due Barcode Item holds
書 世新大學圖書館
三樓西文圖書區 		圖書 658.827 Br6 2016 (Browse shelf) Available E134417
Total holds: 0

Includes bibliographical references (pages 247-276) and index

The rudiments of branding -- Brand names matter -- Logos, slogans, mascots, and more -- Brands tell stories -- Brands are living things -- Consumers beware -- Brand management -- Expanding the brand -- The brand stops here -- The dark side of the brand -- Pop goes the brand -- The brand finale

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands

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