The influences of community involvement and development, brand identity and brand valuation on marketing performance / Li-Chun Huang.
Material type:
TextPublisher: Taipei, Taiwan , 民104[2015]Description: vii, 89 p. : ill. ; 30 cmOther title: 社群參與與發展、品牌認同及品牌評價對行銷績效的影響Subject(s): Marketing | Brands | Community developmentDissertation note: Thesis --International Master of Business Administration, College of Management, Shih Hsin University, 2015.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 博碩士論文(限館內閱覽) | 世新大學圖書館 五樓學位論文區 | 學位論文 | TH 658.8 Hu26 2015 (Browse shelf) | Not for loan | E132294 |
Total holds: 0
Advisor: Professor Chin-Yeu Chen.
Thesis --International Master of Business Administration, College of Management, Shih Hsin University, 2015.
Includes bibliographical references.
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