世新大學圖書館

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Applied communication theory and research / edited by Dan O'Hair, Gary L. Kreps.

Contributor(s): O'Hair, Dan | Kreps, Gary LMaterial type: TextTextSeries: Communication textbook seriesApplied communication: Publisher: Hillsdale, N.J. : Lawrence Erlbaum Associates, 1990Description: x, 393 pages ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0805804005; 9780805804003; 0805809155; 9780805809152Subject(s): Communication -- Research -- Methodology | Communication -- Recherche -- Méthodologie
Contents:
Conceptual issues / Dan O'Hair, Gary L. Kreps, and Lawrence Frey -- Applied communication methodology / Lawrence Frey, Dan O'Hair, and Gary L. Kreps -- Industrial relations communication / Carl Botan -- Communications and negotiation / Deanna F. Womack -- Organizational communication research and organizational development / Gary L. Kreps -- Training and development for communication competence / Gustav W. Friedrich and Arthur VanGundy -- Application of communication strategies in alleviating teacher stress / Mary John O'Hair and Robert Wright -- The dynamics of impression management in the sales interview / Dale G. Leathers -- Focus group research : the communication practitioner as marketing specialist / Constance Courtney Staley -- Audience analysis systems in advertising and marketing / Ralph R. Behnke, Dan O'Hair, and Audrey Hardman.
Application of communication research to political contexts / Kathleen E. Kendall -- Legal communication : an introduction to rhetorical and communication theory perspectives / Steven R. Goldswig and Michael J. Cody -- Applied health communication research / Gary L. Kreps -- Health, aging, and family paradigms : a theoretical perspective / Mary Anne Fitzpatrick -- Communication and gynecologic health care / Sandra L. Ragan and Lynda Dixon Glenn -- Dentist-patient communication : a review and commentary / Richard L. Street, Jr. -- Communication within the nursing home / Jon R. Nussbaum.
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Item type Current location Collection Call number Status Date due Barcode Item holds
書 世新大學圖書館
三樓西文圖書區 		圖書 302.2072 Ap 1990 (Browse shelf) Damaged E132287
Total holds: 0

Includes bibliographical references and indexes.

Conceptual issues / Dan O'Hair, Gary L. Kreps, and Lawrence Frey -- Applied communication methodology / Lawrence Frey, Dan O'Hair, and Gary L. Kreps -- Industrial relations communication / Carl Botan -- Communications and negotiation / Deanna F. Womack -- Organizational communication research and organizational development / Gary L. Kreps -- Training and development for communication competence / Gustav W. Friedrich and Arthur VanGundy -- Application of communication strategies in alleviating teacher stress / Mary John O'Hair and Robert Wright -- The dynamics of impression management in the sales interview / Dale G. Leathers -- Focus group research : the communication practitioner as marketing specialist / Constance Courtney Staley -- Audience analysis systems in advertising and marketing / Ralph R. Behnke, Dan O'Hair, and Audrey Hardman.

Application of communication research to political contexts / Kathleen E. Kendall -- Legal communication : an introduction to rhetorical and communication theory perspectives / Steven R. Goldswig and Michael J. Cody -- Applied health communication research / Gary L. Kreps -- Health, aging, and family paradigms : a theoretical perspective / Mary Anne Fitzpatrick -- Communication and gynecologic health care / Sandra L. Ragan and Lynda Dixon Glenn -- Dentist-patient communication : a review and commentary / Richard L. Street, Jr. -- Communication within the nursing home / Jon R. Nussbaum.

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