Social media marketing : a strategic approach / Melissa S. Barker ... [et al.].

Contributor(s): Barker, Melissa SMaterial type: TextTextPublisher: Mason, OH : South-Western Cengage Learning, c2013Description: xv, 380 p. : col. ill. ; 28 cmISBN: 0538480874 (pbk., Student ed.) :; 9780538480871 (pbk., Student ed.)Subject(s): Internet marketing -- Textbooks | Viral marketing -- Textbooks
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Item type Current location Collection Call number Status Notes Date due Barcode Item holds
世新大學圖書館
四樓特色館藏區
圖書 658.872 So 2013 (Browse shelf) Available 公廣系核心館藏. E130784
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Includes bibliographical references and index.

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