Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel ; adapted by Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood.
Material type:
TextPublisher: Singapre : Cengage Learning, c2012Description: xxvii, 639 p. : ill. (some col.) ; 28 cmISBN: 9789814336918 (pbk.); 9814336912 (pbk.) :Subject(s): Consumer behavior | Marketing research
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.83 Bl2 2012 (Browse shelf) | Available | E130633 |
Total holds: 0
Includes bibliographical references and indexes.
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