Visual communication theory and research : a mass communication perspective / Shahira Fahmy, Mary Angela Bock, and Wayne Wanta.
Material type:
TextPublisher: New York, NY : Palgrave Macmillan, 2014Edition: First editionDescription: xii, 190 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781137362148 (cl.) :Subject(s): Visual communication -- Research | Visual communication| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 302.2072 Fa 2014 (Browse shelf) | Available | E130595 |
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| 302.2072 De 1994 Defining media studies : reflections on the future of the field / | 302.2072 De8 2011 De-westernizing communication research : altering questions and changing frameworks / | 302.2072 Di 2010 Distinctive qualities in communication research / | 302.2072 Fa 2014 Visual communication theory and research : a mass communication perspective / | 302.2072 Fr 2000 Investigating communication : an introduction to research methods. | 302.2072 In 1992 Interpreting communication research : a case study approach / | 302.2072 In8 1991 Investigating communication : an introduction to research methods / |
Includes bibliographical references (pages 155-182) and index.
Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
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