Persuasion in the media age / Timothy A. Borchers.
Material type:
TextPublisher: Long Grove, Ill. : Waveland Press, c2013Edition: 3rd edDescription: xxii, 471 p. : ill. ; 24 cmISBN: 157766826X (pbk.); 9781577668268 (pbk.) :Subject(s): Persuasion (Rhetoric) | Mass media| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 302.2301 Bo 2013 (Browse shelf) | Available | E107697 |
Includes bibliographical references (p. 437-452) and index.
pt. I. Concepts of persuasion -- Persuasion in contemporary society -- Theories of persuasion -- Persuasion and ethics in the media age -- pt. II. Variables of persuasion -- Media influences on persuasion -- Audiences and attitudes -- Persuasion and visual images-- Persuasion and language -- Persuasion and culture -- The persuasiveness of the source -- The reasoning process -- Motivational appeals -- pt. III. Contexts and applications of persuasion -- Persuasive campaigns and movements -- Advertising -- Interpersonal persuasion -- Creating persuasive presentations.
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