This means this, this means that : a user's guide to semiotics / Sean Hall.
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TextPublisher: London : Laurence King Pub., 2012Edition: 2nd edDescription: 192 p : ill. (chiefly col.) ; 26 cmISBN: 9781856697354 (pbk.) :; 1856697355 (pbk.)Subject(s): Semiotics | Signs and symbolsSummary: Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics before leading into the book's 76 sections of key semiotic concepts. Eachshort section begins with a single image or sign, accompanied by a question inviting us to interpret what weare seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, activelyengage in creative thinking. A fascinating read, this bookprovides practical examples of how meaning is made in contemporary culture.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 302.2 Ha4 2012 (Browse shelf) | Available | E107730 |
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| 302.2 Ha 1989 Handbook of international and intercultural communication / | 302.2 Ha 1989 c.2 Handbook of international and intercultural communication / | 302.2 Ha4 2007 This means this, this means that : a user's guide to semiotics / | 302.2 Ha4 2012 This means this, this means that : a user's guide to semiotics / | 302.2 Ha5 1994 The politics of world communication : a human rights perspective / | 302.2 Ha5 1994 c.2 The politics of world communication : a human rights perspective / | 302.2 Ha62 1997 The handbook of communication skills / |
Includes bibliographical references (p. 190-191).
Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics before leading into the book's 76 sections of key semiotic concepts. Eachshort section begins with a single image or sign, accompanied by a question inviting us to interpret what weare seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, activelyengage in creative thinking. A fascinating read, this bookprovides practical examples of how meaning is made in contemporary culture.
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