Global communication : theories, stakeholders, and trends / Thomas L. McPhail.
Material type:
TextPublisher: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2014Edition: Fourth EditionDescription: ix, 326 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781118622025 (pbk.) :Subject(s): Communication -- International cooperation | Communication, International| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 302.2 Mc6 2014 (Browse shelf) | Available | E130386 |
Includes bibliographical references (pages 304-311) and index.
Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies and organizations -- The Internet : the evolving frontier -- American multimedia conglomerates -- Stakeholders of multimedia conglomerates outside the United States -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music, and MTV -- CNN : international role, impact, and global competitors -- The role of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Toward globalization : the approaches and accomplishments of the four media giants in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.
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