Meanings of audiences : comparative discourses / edited by Richard Butsch and Sonia Livingstone.
Material type:
TextPublisher: London : Routledge, 2014Description: xi, 206 p. ; 24 cmISBN: 9780415837309 (pbk.) :; 0415837308 (pbk.); 9780415837293; 0415837294; 9780203380017 (e-book)Subject(s): Mass media -- Audiences | Mass media and culture | Mass media -- Social aspectsSummary: "In today's thoroughly mediated societies people spend many hours in the role of audiences, and powerful organizations, including governments, corporations and schools, reach people via the media. Consequently, how people think about, and organizations treat, audiences hasconsiderable significance. This ground-breaking collectionoffers original, empirical studies of discourses about audiences as it brings together a genuinely international range of work. With essays on audiences in Ancient Greece,Post-Soviet Russia, post-colonial Zimbabwe, contemporary Egypt, China and Taiwan, each chapter examines the ways inwhich audiences are embedded in discourses of power, representation and regulation in different yet overlappingways according to specific socio-historical contexts. Suitable for both undergraduate and postgraduate students,this book is a valuable and original contribution to mediaand communication studies that will be particularly usefulto those studying audience and international media"-- Provided by publisher
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 302.23 Me 2014 (Browse shelf) | Available | E124416 |
Includes bibliographical references and index
"In today's thoroughly mediated societies people spend many hours in the role of audiences, and powerful organizations, including governments, corporations and schools, reach people via the media. Consequently, how people think about, and organizations treat, audiences hasconsiderable significance. This ground-breaking collectionoffers original, empirical studies of discourses about audiences as it brings together a genuinely international range of work. With essays on audiences in Ancient Greece,Post-Soviet Russia, post-colonial Zimbabwe, contemporary Egypt, China and Taiwan, each chapter examines the ways inwhich audiences are embedded in discourses of power, representation and regulation in different yet overlappingways according to specific socio-historical contexts. Suitable for both undergraduate and postgraduate students,this book is a valuable and original contribution to mediaand communication studies that will be particularly usefulto those studying audience and international media"-- Provided by publisher
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