Management of electronic and digital media / Alan B. Albarran.
Material type:
TextPublisher: Boston, MA : Wadsworth, Cengage Learning, 2013Edition: 5th edDescription: xxii, 307 p. : ill. ; 23 cmISBN: 111134437X (pbk.) :; 9781111344375 (pbk.)Uniform titles: Management of electronic media Subject(s): Digital media -- Management | Mass media -- Management| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 302.23068 Al 2013 (Browse shelf) | Available | E112971 |
Updated edition, previous edition's title: "Management of electronic media"--Preface.
Includes bibliographical references and index.
Managing electronic media -- The media marketplace : markets, mergers, alliances, and partnerships -- Ethics of management -- Theories of management -- Financial management -- Managing personnel -- Audiences and audience research -- Content : strategy and distribution -- Marketing -- News and news management -- Regulatory influences and media management -- Technology influence on media management -- Social media influence on media management.
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