Writing health communication : an evidence-based guide / [edited by] Charles Abraham and Marieke Kools.
Material type:
TextPublisher: London ; Thousand Oaks, Calif. : SAGE, 2012Description: xv, 175 p., [4] p. plates : ill. (some col.) ; 25 cmISBN: 9781847871862 (pbk.) :; 1847871860 (pbk.); 9781847871855 (cl.); 1847871852 (cl.)Subject(s): Medical writing | Communication in medicine| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 808.06661 Wr 2012 (Browse shelf) | Available | E108809 |
Includes bibliographical references and index.
Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools.
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