Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.
Material type:
TextPublisher: Belmont, Calif. : Wadsworth Pub. Co., c1987Edition: 2nd edDescription: xiv, 514 p. : ill. ; 25 cm. + 1 instructor's manual (58 p. ; 22 cm.)ISBN: 0534067026; 0534067034 (instructor's manual)Subject(s): Mass media -- Research
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 001.51072 Wi5 1987 (Browse shelf) | Damaged | E117383 |
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| 001.51072 Co 1988 Communications research : the challenge of the information age / | 001.51072 Wi 1988 Research methods & the new media / | 001.51072 Wi 1988 c.2 Research methods & the new media / | 001.51072 Wi5 1987 Mass media research : an introduction / | 001.5109 Sc 1988 The story of human communication : cave painting to microchip / | 001.510951 Bi 1989 Qi Lai！mobilizing one billion Chinese : the Chinese communication system / | 001.510951 Ch 1989 Mass media in China : the history and the future / |
Includes bibliographies and indexes.
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