Marketing communications : frameworks, theories and applications / Chris Fill.
Material type:
TextLanguage: English Publisher: London : Prentice Hall, c1995Description: xx, 515 p. : ill. ; 24 cmISBN: 0131509624 (pbk.)Subject(s): Communications in marketing | Marketing channels | Sales promotion
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8 Fi 1995 (Browse shelf) | Available | E021348 |
Total holds: 0
Includes bibliographical references and index.
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