Global communication : theories, stakeholders, and trends / Thomas L. McPhail.
Material type:
TextPublisher: Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, c2010Edition: 3rd edDescription: xiv, 400 p. : ill. ; 25 cmISBN: 9781444330304 (pbk.); 1444330306 (pbk.)Subject(s): Communication, International | Communication -- International cooperation| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 302.2 Mc6 2010 (Browse shelf) | Available | E107297 |
Includes bibliographical references (p. [369]-381) and index.
Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies & organizations -- Internet : the evolving frontier - American multi-media conglomerates -- Non-US stakeholders of multi-media conglomerates -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN : international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.
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