Media analysis techniques / Arthur Asa Berger.
Material type:
TextPublisher: Thousand Oaks, Calif. : SAGE, c2012Edition: 4th edDescription: xv, 260 p. : ill. ; 23 cmISBN: 9781412987769 (pbk.) :; 1412987768 (pbk.)Subject(s): Mass media -- Methodology | Mass media criticism| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 302.2301 Be 2012 (Browse shelf) | Available | E114161 |
Includes bibliographical references (p. 247-251) and indexes.
Techniques of interpretation -- Semiotic analysis -- Marxist analysis -- Psychoanalytic criticism -- Sociological analysis -- Applications -- Murderers on the orient express -- Seven points on the game of football -- The maiden with the snake : interpretations of a print advertisement -- All-news radio and the american bourgeoisie -- Video games : a new art form -- Cell phones, social media, and the problem of identity.
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