The objects of affection : semiotics and consumer culture / Arthur Asa Berger.
Material type:
TextSeries: Semiotics and popular culture: Publisher: New York : Palgrave Macmillan, 2010Edition: 1st edDescription: xiii, 198 p. : ill. ; 21 cmISBN: 0230103731; 9780230103733; 9780230103726 (hardback); 0230103723 (hardback)Subject(s): Semiotics -- Social aspects | Semiotics -- Psychological aspects | Consumer behavior | Material culture | Object (Aesthetics) | Culture -- Semiotic models | Language and culture| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 302.2 Be73 2010 (Browse shelf) | Available | E109854 |
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| 302.2 Be7 1995 Communicating : a social and career focus / | 302.2 Be7 1995 c.2 Communicating : a social and career focus / | 302.2 Be7 2007 Communicating : a social and career focus / | 302.2 Be73 2010 The objects of affection : semiotics and consumer culture / | 302.2 Be9 1993 Beyond national sovereignty : international communication in the 1990s / | 302.2 Be96 2006 v.144 Beyond misunderstanding : linguistic analyses of intercultural communication / | 302.2 Bo 1992 Multimedia, CD-ROM and conpact disc : a guide for users and developers / |
Includes bibliographical references (p. [185]-190) and index.
Part I Semiotic Theory. -- The Science of Signs -- Consumer Cultures -- Marketing Theory and Semiotics -- Part II Semiotic Applications. -- Brands and Identity: We Are Our Brands -- The Objects of Affection -- Learning Games and Activities -- Coda.
"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.
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