Campaign communication and political marketing / Philippe J. Maarek.
Material type:
TextPublisher: Chichester ; Malden, MA : Wiley-Blackwell, 2011Description: xiv, 268 p. : ill. ; 26 cmISBN: 9781444332346 (cl.) :; 9781444332353 (pbk.)Subject(s): Political campaigns -- United States | Communication in politics -- United States | Marketing -- Political aspects | United States -- Politics and governmentSummary: "Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct."--Provided by publisher.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 324.730973 Ma 2011 (Browse shelf) | Available | E109539 |
Browsing 世新大學圖書館 shelves, Shelving location: 三樓西文圖書區, Collection: 圖書 Close shelf browser
|
|
|
|
|
|
|
||
| 324.730973 Ke 1990 c.3 Television and the crisis of democracy / | 324.730973 Kr 2000 Televised presidential debates and public policy / | 324.730973 Li 2004 Lights, camera, campaign! : media, politics, and political advertising / | 324.730973 Ma 2011 Campaign communication and political marketing / | 324.730973 Mi 2003 Legislative television as political advertising : a public choice approach / | 324.730973 Mo 1993 The presidential campaign film : a critical history / | 324.730973 Ne 1997 Video rhetorics : televised advertising in American politics / |
Includes bibliographical references (p. [248]-255) and index.
"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct."--Provided by publisher.
There are no comments on this title.