世新大學圖書館 catalog › Details for: Services marketing : people, technology, strategy /

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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Lovelock, Christopher HContributor(s): Wirtz, JochenMaterial type: Text

TextPublisher: Boston : Prentice Hall, c2011Edition: 7th edDescription: xxii, 626 p. : ill., map ; 29 cmISBN: 9780136107217; 0136107214Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- Marketing

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.8 Lo-3 2011 (Browse shelf)	Available		E121595

Total holds: 0

Includes bibliographical references and indexes.

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