品牌個性影響力 : [電子資源] 數位時代的口碑行銷 / 羅希特.巴加瓦(Rohit Bhargava)原著 ; 邱慧菁譯.
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TextLanguage: Chinese Original language: English Series: 行銷規劃 ; MP100Publisher: 臺北市 : 美商麥格羅.希爾國際公司, 2008[民97]Edition: 初版Description: 281面 : 圖,表 ; 21公分Other title: 數位時代的口碑行銷Subject(s): 品牌行銷
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譯自 : Personality not included : why companies lose their authenticity.
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