品牌至尊 : [電子資源] 利用整合行銷創造終極價值 / 湯姆‧鄧肯(Tom Duncan),珊卓‧莫瑞艾提(Sandra Moriarty)原著; 廖宜怡譯.
Material type:
TextLanguage: Chinese Original language: English Series: 行銷規劃叢書 ; MP015Publisher: 臺北市 : 美商麥格羅.希爾國際公司, 1999[民88]Edition: 第一版Description: 382面 : 圖,表 ; 21公分Subject(s): 品牌 | 市場學
No physical items for this record
譯自 : Driving brand value:using integrated marketing to manage profitable stakeholder relationship.
There are no comments on this title.