社群行銷 : [電子資源] 加速成長.減低風險.提高忠誠度的網路商業社群 / 布雷斯勒(Stay E. Bressler), 葛雷森(Charles E. Grantham) ; 葉舜玉, 丁惠民譯.
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TextLanguage: Chinese Original language: English Series: 行銷規劃叢書 ; MP039Publisher: 臺北市 : 美商麥格羅.希爾國際公司, 2002[民91]Edition: 初版Description: 316面 : 圖,表 ; 21公分Subject(s): 電子商業 | 網際網路
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譯自 : Communities of commerce : building internet business communities to accelerate growth, minimize risk, and increase customer loyalty.
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