世新大學圖書館

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Electronic media : then, now, and later / Norman J. Medoff, Barbara K. Kaye.

By: Medoff, Norman JContributor(s): Kaye, Barbara KMaterial type: TextTextPublisher: Burlington, MA : Focal Press, c2011Edition: 2nd edDescription: xi, 306 p. : ill. ; 28 cmISBN: 9780240812564 (pbk.); 0240812565 (pbk.)Subject(s): Broadcasting -- History | Mass media -- History | Digital media -- History | Telecommunication -- History
Contents:
Tuning in to electronic media -- Radio / Norman J. Medoff, Dale Hoskins, Gregory D. Newton -- Television -- Cable, satellite, and other delivery systems -- The Internet -- Programming -- Advertising -- Audience measurement -- Business and ownership / Norman J. Medoff, Gregory Pitts -- Operating, producing, and distribution -- The feature film and videogame industries / Ross Helford, Brant Guillory, Norman J. Medoff -- Regulation, legal issues, and ethics -- Media effects -- Personal/social media : the future.
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Item type Current location Collection Call number Status Date due Barcode Item holds
書 世新大學圖書館
三樓西文圖書區 		圖書 384 Me 2011 (Browse shelf) Available E109239
Total holds: 0

Includes bibliographical references (p. 283-295) and index.

Tuning in to electronic media -- Radio / Norman J. Medoff, Dale Hoskins, Gregory D. Newton -- Television -- Cable, satellite, and other delivery systems -- The Internet -- Programming -- Advertising -- Audience measurement -- Business and ownership / Norman J. Medoff, Gregory Pitts -- Operating, producing, and distribution -- The feature film and videogame industries / Ross Helford, Brant Guillory, Norman J. Medoff -- Regulation, legal issues, and ethics -- Media effects -- Personal/social media : the future.

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