The marketing of technology intensive products and services : driving innovations for non-marketers / Patrick Corsi, Mike Dulieu.

By: Corsi, PatrickContributor(s): Dulieu, MikeMaterial type: TextTextPublisher: London : Hoboken, NJ : ISTE ; Wiley, 2008Description: xxv, 230 p. : ill. ; 25 cmISBN: 9781848211049; 184821104XSubject(s): High technology industries -- Marketing
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Item type Current location Collection Call number Status Date due Barcode Item holds
世新大學圖書館
三樓西文圖書區
圖書 658.8 Co7 2008 (Browse shelf) Available E102018
Total holds: 0

Includes bibliographical references (p. [225]-227) and index.

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