世新大學圖書館

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Global marketing management : a casebook.

By: Quelch, John AContributor(s): Quelch, John A | Bartlett, Christopher A, 1943-Material type: TextTextPublisher: Mason, OH : Thomson/South-Western, c2006Edition: 5th ed. / [edited by] John A. Quelch, Christopher A. BartlettDescription: viii, 680 p. : ill. ; 24 cmISBN: 0324322844 (alk. paper); 9780324322842 (alk. paper)Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studies | çIhracat pazarlamas¸ -- Yönetim | çIhracat pazarlamas¸ -- Yönetim -- Durum çal¸ðsmalar¸ | Marketing international -- Gestion | Marketing international -- Gestion -- Cas, Études de
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書 世新大學圖書館
三樓西文圖書區 		圖書 658.84 Qu 2006 (Browse shelf) Available E102054
Total holds: 0

Includes bibliographical references.

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