The SAGE handbook of public opinion research / edited by Wolfgang Donsbach, Michael W. Traugott.
Material type:
TextPublisher: Thousand Oaks, CA : SAGE, 2008Description: xx, 618 p. ; 25 cmISBN: 9781412911771 (hardcover); 141291177X (hardcover)Subject(s): Public opinion | Public opinion polls| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 303.38 Sa 2008 (Browse shelf) | Available | E093761 |
Includes bibliographical references.
I: History, philosophy of public opinion and public opinion research -- The nature of public opinion -- The development of public opinion research -- II: Theories of public opinion formation and change -- Formation of opinion -- Dynamics of public opinion -- III: Methodology -- The design of surveys -- Measurement of public opinion -- IV: The social and political environment of public opinion research -- The status of public opinion research -- Uses and effects of public opinion research -- V: Special fields of application.
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