The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih.
Material type:
TextPublisher: Boston : Prentice Hall, c2009Description: xiv, 236 p. : ill., map ; 23 cmISBN: 9780137152223 (pbk. : alk. paper); 0137152221 (pbk. : alk. paper)Subject(s): Business enterprises -- Computer networks | Online social networks | Facebook (Electronic resource)
Contents:
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.872 Sh 2009 (Browse shelf) | Available | E102475 |
Total holds: 0
Includes index.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
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