世新大學圖書館 catalog › Details for: Conceptualising marketing communication in the new marketing paradigm : a postmodern perspective /

Normal view MARC view ISBD view

Conceptualising marketing communication in the new marketing paradigm : a postmodern perspective / by Wilson F. Ozuem.

By: Ozuem, Wilson FMaterial type: Text

TextPublisher: Boca Raton, Florida : Dissertation.com, c2004Description: vi, 264 p. : ill. ; 25 cmISBN: 1581122470 (pbk.) :; 9781581122473 (pbk.) :Subject(s): Communication in marketing | Consumers | Internet marketing | Internet | World Wide Web

Average rating: 0.0 (0 votes)

Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.84 Oz 2004 (Browse shelf)	Available		E086655

Total holds: 0

Includes bibliographical references (p. 242-259).

There are no comments on this title.

to post a comment.