世新大學圖書館

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Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson.

By: Johnson, Fern LMaterial type: TextTextPublisher: New York : Routledge, 2008Description: xv, 251 p. : ill. ; 24 cmISBN: 9780415978811 (hbk.); 0415978815 (hbk.); 9780415978828 (pbk.); 0415978823 (pbk.)Subject(s): Advertising -- Social aspects | Symbolism in advertising | Culture
Contents:
Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame.
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Item type Current location Collection Call number Status Date due Barcode Item holds
書 世新大學圖書館
三樓西文圖書區 		圖書 659.1042 Jo 2008 (Browse shelf) Available E086539
書 世新大學圖書館
三樓西文圖書區 		圖書 659.1042 Jo 2008 c.2 (Browse shelf) Available E099287
Total holds: 0

Includes bibliographical references (p. [236]-244) and index.

Advertising images and discourse -- Smoke and mirrors: circulating racial images in cigarette advertising -- Keeping race in place: multicultural visions and voices in teen advertising -- Different tropes for different folks: advertising and face-fixing -- Madison Avenue meets Silicon Valley: technology imprints on advertising -- From Barbie to BudTV: advertising in the fifth frame.

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