世新大學圖書館

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An introduction to political communication / Brian McNair.

By: McNair, Brian, 1959-Material type: TextTextSeries: Communication and society (Routledge (Firm)): Publisher: London ; New York : Routledge, 2007Edition: 4th edDescription: xvii, 222 p. : ill. ; 25 cmISBN: 9780415410700; 0415410703; 9780415410694; 041541069XSubject(s): Communication in politics
Contents:
Politics in the age of mediation -- Politics, democracy and the media -- The effects of political communication -- The political media -- The media as political actors -- Party political communication I : advertising -- Party political communication II : political public relations -- Pressure-group politics and the oxygen of publicity -- International political communication -- Conclusion : performance politics and the democratic process.
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書 世新大學圖書館
三樓西文圖書區 		圖書 324.73 Mc 2007 (Browse shelf) Available E081639
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Includes bibliographical references (p. 205-217) and index.

Politics in the age of mediation -- Politics, democracy and the media -- The effects of political communication -- The political media -- The media as political actors -- Party political communication I : advertising -- Party political communication II : political public relations -- Pressure-group politics and the oxygen of publicity -- International political communication -- Conclusion : performance politics and the democratic process.

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