世新大學圖書館

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Contemporary marketing / Louis E. Boone, David L. Kurtz.

By: Boone, Louis EContributor(s): Kurtz, David LMaterial type: TextTextPublisher: Mason, Ohio : South-Western, c2005Edition: 11th edDescription: xx, 491 p. : ill. (some col.) ; 28 cmISBN: 0324290101; 032429008X; 0324290098; 0534558534Subject(s): Marketing
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Item type Current location Collection Call number Status Date due Barcode Item holds
書 世新大學圖書館
三樓西文圖書區 		圖書 658.8 Bo6 2005 (Browse shelf) Available E082919
Total holds: 0

"Interactive text" -- Cover.

Includes bibliographical references (p. 459-467) and index.

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