The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier.
Material type:
TextPublisher: Berkekley, CA : New Riders, c2006Edition: Rev. edDescription: 194 p. : ill. ; 21 cmISBN: 0321348109; 9780321348104Subject(s): Brand name products | Brand name products -- Planning | Branding (Marketing)
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.827 Ne 2006 (Browse shelf) | Available | E077961 |
Total holds: 0
"AIGA"--Cover.
Includes index.
The title proper, other title information, and statement of reponsibility spread into four pages.
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