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Strategic copywriting : how to create effective advertising / Edd Applegate.

By: Applegate, EddMaterial type: Text

TextPublisher: Lanham, Md. : Rowman & Littlefield, c2005Description: xx, 253 p. : ill. ; 24 cmISBN: 0742530671; 074253068X; 9780742530676; 9780742530683Subject(s): Advertising copy | Copy writers -- Vocational guidance -- United States

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	659.1 Ap 2005 (Browse shelf)	Available		E077951

Total holds: 0

Includes bibliographical references (p. [237]-242) and index.

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