Broadcast/cable copywriting / Peter B. Orlik.

By: Orlik, Peter BMaterial type: TextTextPublisher: Boston, MA : Pearson Allyn and Bacon, c2004Edition: 7th edDescription: xiv, 514 p. : ill. ; 24 cmISBN: 0205393241Subject(s): Broadcasting -- Authorship | Broadcast advertising
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Item type Current location Collection Call number Status Date due Barcode Item holds
世新大學圖書館
一樓密集書庫
圖書 808.066791 Or 2004 (Browse shelf) Available E074980
Total holds: 0

Includes bibliographical references (p. 495-507) and index.

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