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New consumer marketing : managing a living demand system / Susan Baker with Margrit Bass.

By: Baker, Susan, 1958-Contributor(s): Bass, MargritMaterial type: Text

TextPublisher: Chichester, West Sussex, England : Hoboken, N.J. : John Wiley & Sons, Ltd., c2003Description: xii, 204 p. : ill. ; 24 cmISBN: 0470844825; 9780470844823Subject(s): Marketing

Contents:

Earthquake! -- The new consumer -- Concerns of brand owners and retailers -- New consumer marketing -- A model of new consumer marketing -- Value definition -- Value creation -- Value delivery.

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.8 Ba 2003 (Browse shelf)	Available		E077702

Total holds: 0

Includes bibliographical references (p. [191]-196) and index.

Earthquake! -- The new consumer -- Concerns of brand owners and retailers -- New consumer marketing -- A model of new consumer marketing -- Value definition -- Value creation -- Value delivery.

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