世新大學圖書館 catalog › Details for: Competitive branding : winning in the market place with value-added brands /

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Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson.

By: Nilson, Torsten H, 1949-Material type: Text

TextPublisher: New York : John Wiley, c1998Description: ix, 235 p. ; 24 cmISBN: 0471984574Subject(s): Brand name products -- Marketing -- Management | Marketing -- Management

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.827 Ni 1998 (Browse shelf)	Available		E074576

Total holds: 0

Includes bibliographical references (p. 229) and index.

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