世新大學圖書館 catalog › Details for: Romancing the customer : maximizing brand value through powerful relationship management /

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Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott.

By: Temporal, PaulContributor(s): Trott, MartinMaterial type: Text

TextPublisher: Singapore ; New York : Wiley, c2001Description: xii, 211 p. : ill. ; 24 cmISBN: 0471846155Subject(s): Relationship marketing | Brand name products -- Marketing

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Item type	Current location	Collection	Call number	Status	Date due	Barcode	Item holds
書	世新大學圖書館三樓西文圖書區	圖書	658.827 Te5 2001 (Browse shelf)	Available		E074279

Total holds: 0

Includes index.

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