Branding : [brand strategy, design, and implementation of corporate and product identity] / Helen Vaid.

By: Vaid, HelenMaterial type: TextTextSeries: Design directoriesPublisher: New York, N.Y. : Watson-Guptill, 2003Description: 192 p. : col. ill. ; 24 cmSubject(s): Branding (Marketing) | Brand name products -- Management
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