世新大學圖書館

Your cart is empty.

Legendary brands : unleashing the power of storytelling to create a winning marketing strategy / Laurence Vincent.

By: Vincent, LaurenceMaterial type: TextTextPublisher: Chicago : Dearborn Trade Pub., c2002Description: x, 321 p. : ill. ; 24 cmISBN: 0793155606Subject(s): Brand name products | Branding (Marketing) | Customer relations
Contents:
All brands are not created equal -- Brand mythology -- Myth and the narrative of legendary brands -- Legendary brands and personal narrative -- Investigating brand narrative -- Crafting brand narrative -- Communicating brand narrative -- Brand culture -- Cobranding, sponsorship, and partnership marketing -- Brand agents -- Nonlinear branding -- Rescuing the troubled brand -- Brand narrative and the body politic -- The dark side of brand mythology.
    Average rating: 0.0 (0 votes)

Includes bibliographical references (p. 309-312) and index.

All brands are not created equal -- Brand mythology -- Myth and the narrative of legendary brands -- Legendary brands and personal narrative -- Investigating brand narrative -- Crafting brand narrative -- Communicating brand narrative -- Brand culture -- Cobranding, sponsorship, and partnership marketing -- Brand agents -- Nonlinear branding -- Rescuing the troubled brand -- Brand narrative and the body politic -- The dark side of brand mythology.

There are no comments on this title.

to post a comment.

 

116臺北市木柵路一段17巷1號 (02)22368225 轉 82252 

Powered by Koha