In defense of negativity : attack ads in presidential campaigns / John. G. Geer.
Material type:
TextSeries: Studies in communication, media, and public opinionPublisher: Chicago : University of Chicago Press, 2006Description: xvii, 201 p. : ill. ; 24 cmISBN: 0226284980; 0226284999Subject(s): Campaign management -- United States | Advertising, Political -- United States | Political campaigns -- United States | Presidents -- United States -- Election -- History | Negativism
Contents:
The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 324.730973 Ge 2006 (Browse shelf) | Available | E079964 |
Total holds: 0
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| 324.730973 Be 2014 A functional analysis of political television advertisements / | 324.730973 Cr 2000 c.2 Crowded airwaves : campaign advertising in elections / | 324.730973 Fo 1990 Television access and political power : the networks, the presidency, and the "Loyal Opposition" / | 324.730973 Ge 2006 In defense of negativity : attack ads in presidential campaigns / | 324.730973 Ha 1999 Seducing America : how television charms the modern voter / | 324.730973 He 1992 Televised Presidential debates : advocacy in contemporary America / | 324.730973 Ho 2006 New media campaigns and the managed citizen / |
Includes bibliographical references (p. [185]-194) and index.
The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system.
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