Investigating communication : an introduction to research methods.
Material type:
TextPublisher: Boston : Allyn and Bacon, c2000Edition: 2nd ed. / Lawrence R. Frey, Carl H. Botan, Gary L. KrepsDescription: xiv, 514 p. : ill. ; 25 cmISBN: 0205198260; 9780205198269Subject(s): Communication -- Research -- Methodology | Communication -- Recherche -- Méthodologie| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| 書 | 世新大學圖書館 一樓密集書庫 | 圖書 | 302.2072 Fr 2000 c.2 (Browse shelf) | Damaged | E117325 | ||
| 書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 302.2072 Fr 2000 (Browse shelf) | Available | E092524 |
Rev. ed. of: Investigating communication / Lawrence R. Frey ... [et al.]. Englewood Cliffs, N.J. : Prentice Hall, c1991.
Includes bibliographical references (p. 444-498) and indexes.
Introduction to research culture -- Asking questions about communication -- Finding, reading, and using research -- Observing and measuring communication variables -- Designing valid communication research -- Research ethics and politics -- Experimental research -- Survey research -- Textual analysis -- Naturalistic inquiry -- Describing quantitative data -- Inferring from data : estimation and significance testing -- Analyzing differences between groups -- Analyzing relationships between variables.
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