Marketing / William G. Zikmund, Michael d'Amico.
Material type: TextPublisher: Cincinnati, Ohio : South-Western College Pub., c1999Edition: 6th edDescription: xxix, 701 p. : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN: 0538882158Subject(s): MarketingItem type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
書 | 世新大學圖書館 三樓西文圖書區 | 圖書 | 658.8 Zi-3 1999 (Browse shelf) | Available | E067230 |
Includes bibliographical references (p. 672-683) and indexes.
System requirements for accompanying computer disc: RAM 8MB; Processor 486sx, 33mhz; Hard drive 160 MB; QuickTime 2.0 or better (supplied on CD-ROM; CD-ROM drive double speed or better; Sound card 16-bit digital sound; Video display 640x480 pixels, 256 colors.
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